About Us
We don't buy devices. We enable the ecosystem to operate better—with neutral diagnostics, multi-buyer orchestration, and fair value for everyone.
Where we started
After working for more than half a decade in the re-commerce industry, we saw every process flow and use case the industry was working with—and how existing systems were still not very user-friendly or intuitive. We started building Apex Value as a platform, and when we were ready to go to market, we incorporated Upvalue Technologies to build and distribute various SaaS solutions.
We had a clear edge: first-hand experience running trade-in programs with big OEMs like Samsung, Maxis, and Switch, and multiple trade-in partners like Reboxed, CompAsia, and InstaCash across the globe. We used those learnings as the foundation for Apex Value—which has shown great potential and is the next phase of revolution in the trade-in industry.
Traction & milestones
Nov 2023
Identified a gap in the trade-in ecosystem and began building the solution.
Feb 2024
Secured our first paying customer in Malaysia.
Jun 2024
Registered Upvalue, marking the beginning of our formal journey.
Mar 2025
Zitron Group, Malaysia identified our solution to enter the trade-in business.
Sep 2025
Partnered with RNew to launch a trade-in program in India.
Oct 2025
Partnered with Tahira Group as our trade-in orchestration partner in Southeast Asia.
Jan 2026
Partnered with ToG in Indonesia to run trade-in programs across major telcos, reaching 80M+ people.
May 2026
Launched our GPU Diagnostic & Recommerce System, expanding our technology capabilities beyond trade-in.
Jul 2026
Partnered with Boustead Group, Malaysia to power a GPU lifecycle management program.
Aug 2026
Launched our trade-in program with Telkomsel in Indonesia, bringing our solution to one of Southeast Asia’s largest telecom networks.
Leadership, engineering, and advisors with deep experience in trade-in, diagnostics, and global scale.
CEO
Technology entrepreneur with 12+ years in startups and 6+ in trade-in and device lifecycle. Ex–Safe Securities (Lucideus), a $700M cybersecurity company; ex-CTO at InstaCash, scaling an $18M SaaS business. Drives Upvalue's vision for neutral, trusted infrastructure in global device trade-ins.
Chief Alliance & Strategy Officer
16+ years in strategy, partnerships, and operations. Leads global expansion and ecosystem partnerships, bringing Upvalue into the world's largest trade-in programs and forging long-term alliances.
SVP, Customer Experience
8+ years designing and running SOPs and SLAs for global programs. Owns end-to-end customer experience—onboarding, support, and delivery—so partners get consistent, reliable operations.
SVP, Application Development
8+ years in native and hybrid mobile across multiple regions. Leads app development for store and consumer touchpoints, keeping experiences fast and aligned with program workflows.
SVP, Platform Engineering
10+ years in backend systems for trade-in, CRM, and ERP. Builds the core platform—APIs, integrations, and infrastructure—that powers grading, pricing, and settlement at scale.
Advisors with enterprise and regional experience supporting Upvalue’s strategy, partnerships, and growth.
Strategic Partner & Advisor for South East Asia
Founder & Group CEO, Tahira Group
A self-made businessman, Vincent believes that the soul of a successful business is about having faith, passion and conviction. He has exercised that constant conviction throughout his 32-year career, with management positions at Mobil Oil Australia, Scandinavian Airline System, MBF Finance, and Chariot Limited.
Strategic Partner & Advisor for Thailand
Ex-COO, MK Group of Companies / MD, Ingram Micro / Ex-CEO, Nokia / HoD, Orange
With deep experience in the Thai market and strong relationships across enterprises and ecosystem partners, Siriporn supports Upvalue's expansion in Thailand by helping shape market entry strategy, building local partnerships, and aligning our platform with regional business and regulatory expectations.